Custom Stoneware Articles

Small businesses have little room for error. We all want more profits, so go through your budget and look for ways to cut expenses and save your small business’ resources and time. Here are 12 resource-saving tips: 1) Be open-minded. Your ideas may be great, but they aren’t the only route to success. Your team played…

In the upstate town of Seneca Falls, N.Y., there’s a block of square buildings with windows facing Fall Street. While this building might not seem like much at face value, it was the backdrop for events that would change the course of history, started the women’s rights movement and eventually led to the Nineteenth Amendment…

Sunset Hill Stoneware creates handcrafted mugs for companies large and small. A lot of these businesses use their mugs as merchandise for their customers, but there are also those who use our mugs to show appreciation for their employees’ hard work. Enter Essity. Previously SCA Tissue North America, this multi-billion dollar company has thousands of employees in…

Whether you’ve just opened your first small business or you’re a marketing professional overseeing multiple locations, it pays to know how to market your  brand. In a digital age with more and more channels for selling your products or services, you may not know where to start. Or, you may have already started but aren’t…

We’ve been providing you with our customized stoneware mugs and steins for 20 years this year. Now though, we’re taking our connection with you to the next level through Sunset Hill Stoneware’s online store. Our online store allows you to order mugs for yourself and your friends and family—finally! We have several mugs in our…

Few, even among Chicago Bears fans, can deny Vince Lombardi is one of the greatest coaches in football history. He served as head coach of the Green Bay Packers for eight years. He also single-handedly changed the game for Wisconsin’s favorite pro football team. His impact is still visible today. Since Sunset Hill Stoneware is less…

Sunset Hill Stoneware has the most dedicated, skilled employees of any pottery company in America. It shows in the quality of each handcrafted mug and handmade beer stein we produce. They care about every detail of your stoneware, from when they start out as lumps of clay to the time they arrive at your door…

Losing employees is a tough situation with one solution: Keep your employees happy, and they’ll stay. We’ll focus on three key concepts to retain employees and improve employee morale. If these three conditions are met, businesses should have low turnover because the employees have “self-actualized.” For context, Abraham Maslow’s “self-actualization” theory states that motivational needs create internal…

Last week, you learned about how product photography affects the way your customers see your products. Now that you’ve become a master product photographer, the next part of stepping up your business’ marketing game is to post those photos you took. Just like with other aspects of marketing, spraying and praying almost never works. If you…

First impressions are more important in sales than almost anywhere else, so it helps to know some tips for product photography in marketing your business. While they won’t always guarantee a sudden wave of impulse buys, good product photos can make a world of difference in sales down the line. They determine how people see your…